OUTFIT PLANNING MADE EASY
THE RESEARCH
THE CHALLENGE
Waking up for work on a Monday morning, a lot of women don’t have the time or energy to plan out an outfit, much less one that meets the weather outside, their style, and the event or occasion they will encounter. On top of that, our closets are full of clothes we may not even know we have or how to put them together into a cohesive look. Tailor'd solves this by presenting curated outfits for the day based on factors like the weather forecast in your area, your own personal clothes, your style, and the event or activity you will be attending. Never again will you stand in front of your closet spending precious minutes from your day trying to plan what to wear. Let Tailor'd do the thinking and work for you.
THE USERS
As part of discovery, we conducted initial interviews to determine need, pain-points, and target audience. Of those who agreed to be interviewed initially, 85.7% were women ages 25-35. On average users spent 0-20 minutes every day planning an outfit, and 57.2% found that process to be somewhat difficult. When planning an outfit all users took things like precipitation and temperature into account.
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Following these initial interviews, five women were selected for a more in depth interview session to determine their wants and desires in a fashion and outfit planning app. These women became the basis for the three user types created for the App.
THE PAIN POINTS
To determine pain points, an analysis of competitors was conducted and later user interviews were included to round out the pain-point research. This research was key to the planning and design of Tailor'd.
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Three direct competitors of Tailor'd were analyzed and the number-one pain point was too much clutter and features that made the apps hard to use and hard to navigate. The second biggest pain point was difficulty or time consuming steps needed to upload clothing to the virtual closets. The competitors that were analyzed were robust, but that robustness ended up being more than users wanted or needed.By conducting interviews, we were able to strip back to the essentials that users really wanted and needed, while clearing out the clutter.
THE USERS
Stylish Sarah
Needs
• App to help her keep track of all her clothes & outfit possibilities.
• App to save her time in the planning process.
• Continue to grow and curate her style.
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Behaviors
• Shops online and in-store frequently.
• Posts on social media.
• Spends 20 minutes planning outfits each day.
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Goals
• To always have the perfect outfit planned for the day.
• To always pair clothing items together that match.
• To always be prepared for the weather with her outfit choice.
• To keep her style intact & be most stylish in a room.
Frustrations
• Always planning the perfect outfit is time consuming and tiring.
• She has too many clothes to choose from and doesn’t always remember what clothes she has.
No-Time Nancy
Needs
• A better process for planning outfits, and to save time on that process.
• An app to plan her outfits for her, for the specific occasion and conditions.
• To look put together and represent the company well.
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Behaviors
• Constantly working.
• Attends important Executive Meetings.
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Goals
• Have a well put together outfit for work, without spending much time on it at all.
• Have something that can plan her outfits for her.
• Save her time in the morning, so she can spend that time elsewhere.
Frustrations
• Planning an outfit takes too long and it time should could spend answering important emails.
• She has to look nice for her job, but doesn’t have the time to dedicate.
• She doesn’t care so much about fashion but its important in her position.
• She has nothing to automate planning her outfit.
SITEMAP & ARCHITECTURE
The sitemap was a culmination of user flows,
information architecture and card sorting exercises with participants from the target audience.
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During​ ​this, a​ ​couple​ ​of​ ​things​ ​became​ ​clear​ ​really​ ​quickly:
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There needed to be​ ​one​​ ​dedicated​ ​section​ ​to​ ​the​ ​user​ ​where​ they can update their preferences, settings, and find help documentation to guide them in their desired actions.
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In​ ​order​ ​to view their clothes ​and​ accessories,​ ​users need to be able to ​access​ ​these​ ​through​ ​a virtual closet​, or alternatively, they can find specific items through the search​. This offers the​ ​user​ ​different​ ​ways,​ ​so​ ​they​ ​can​ ​chose​ ​the​ ​most​ ​comfortable one
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The​ ​home​ ​page​ ​/​ ​start​ ​screen​ ​should​ ​offer​ ​the three outfit suggestions. Within this screen, users can perform further actions to filter down or update preferences to get an more accurate outfit suggestion.
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The option to see past outfit suggestions, or to favorite a suggestion should be granted to users.
Fashion Disaster Farrah
Needs
• Confidence when wearing outfits.
• Outfits to be chosen and planned for her.
• To save time on the outfit planning process.
• Have outfit planned based on occasion and conditions, as well as matching well.
Behaviors
• Spends too long trying to pick outfit.
• Becomes overwhelmed when thinking of fashion/clothing.
• Avoids shopping.
• Uses social media and lusts after well dressed celebrities.
Goals
• To have confidence in what she is wearing.
• To know she is wearing a well put together outfit.
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Frustrations
• Wants to look good, but doesn’t know how to put together outfits that look good.
• Spends a lot of time trying to put together an outfit, but everything she puts on doesn’t match.
USER FLOWS & WIREFRAMES
Outfit Suggestions
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Task: Review outfit suggestions. Like & dislike one of the three suggestions. Add additional filtering to the outfit suggestions
My Closet
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Task: Go to My Closet and update clothing items. Add, delete, and edit the items.
Account Settings
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Task: Go to Account Settings and update preferences and connected apps.
Sign Up / Login
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Task: Sign up or login to the app and get to the home screen
DESIGN & BRANDING
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